Shopify or a custom storefront: which is actually cheaper
A store theme is cheaper until checkout, catalogue rules or B2B pricing start fighting the platform. Here is how we decide.
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Insights
Practical notes on websites, CMS, CRM and delivery.
What to put on a services website before you spend on ads
Paid traffic on a vague homepage is an expensive way to learn that nobody understood the offer. Fix the page first.
Read articleConnecting your website to a CRM
Why enquiry forms should create sales records, and what to put in place before you spend on traffic.
Read articleHow to brief a mobile app without a forty-page spec
Engineers do not need a novel. They need the job the user is trying to finish, the first release, and the systems the app must talk to.
Read articleWhen AI automation is worth doing
A simple test for whether a workflow should get a model, a script, or be left alone.
Read articlePlanning a successful web development project
A practical starting point for turning an idea into a clear website brief and a smoother delivery process.
Read articleChoosing a CMS for your business
How to assess the editing experience, content structure and integrations before choosing a content management system.
Read articleWhat to define before building custom software
The questions that create a stronger foundation before features, screens and technical choices take over the conversation.
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